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to Trek

Rocket onto the market
and stay there.

Launch Yeti prepares companies to climb to market dominance.

Get Started On The Right Trek
Rocket Onto
The Market
"Denise assembled an international team to re-launch Hasty after closing our funding, leading the GTM efforts at a critical time for our company. Her expertise proved invaluable to us. Not only was she able to organize the development and execution of the Hasty messaging and positioning, value props, brand story, and complete website update. She did it all against very tight deadlines. Denise puts so much heart into everything she does - sometimes more than even us founders! I commend her strong work ethic. It was such a pleasure to work with Denise".
Tristan Rouillard
Founder and CEO, Hasty.ai
The Everest Framework

The Market Strike & GTM

The Launch Yeti proprietary Market Strikes bring your positioning to life and amplify your narrative.

9

Accelerate your go-to-market goals and drive the optimal demand for your product.

8

Plan a complete timeline of marketing motions - including websites, demand generation, and PR activities.

7

Determine optimal timing for the most impactful strike.

Positioning
Strategy
The Everest Framework

Narrative &
Messaging

The Launch Yeti proprietary Everest Messaging and Narrative Framework creates great narratives that stand out, telling the story of your company and product in a way that’s most relevant to your target audience.

6

Establish your company’s tone, personality, and point of view for websites and marketing materials.

5

Bring your story to life with different levels of messaging from market and company to customer pain points and value propositions and solution benefits.

4

Expand on your positioning in narrative form your customer’s perspective.

Positioning
Strategy
The Everest Framework

Positioning Strategy

The Launch Yeti proprietary Everest Positioning Strategy is a proven method that quickly and precisely positions your company to win.

3

Articulate how your product stands apart from your customer's perspective

2

Identify your ideal customer’s challenges and alternative approaches to solving their problems.

1

Identify the market opportunities and gaps relevant to your company and product.

Positioning
Strategy

Launch Lab is a collaborative portal for Launch Yeti clients

It's a place for us to work together to build, plan, and deploy the processes and frameworks you need to rocket into the market and stay there.
This is not a place to just manage projects. Launch Lab is an active and engaged discovery zone and “center of truth.” A hub that operationalizes your goals, metrics, GTM plans, positioning, narrative, and marketing communications. The Launch Lab is where it all comes together.

It’s how we do what we do.

Launch Yeti
Launch Lab

Trek strategically skyward.

Launch Yeti lifts your company to the next level.

Where do you go to create winning positioning and great narratives combined with strategically planned marketing strikes that grab, and keep, your customers’ and the market’s attention?

The Launch Yeti Launch Lab.

Trek Strategically
Skyward